Bloomberg Briefs
We provide audience marketing for Bloomberg Briefs - executive digital newsletters in various financial market segments. We’re responsible for extensive test strategies, scheduling, tracking and maintaining extensive campaign reporting for reference, insight and ongoing budgeting/planning.
ACQUISITION/LEAD CONVERSION - Free-Trial Campaign Series - developed strategies/schedules/execution for free-trial subscription series that includes extensive list and creative testing, carefully crafted emails, call-to-action landing pages, telemarketing, auto-responders, forms for data collections and payment pages.
MEDIA PARTNER PROGRAM - We manage an extensive marketing partner program. From researching new partners, negotiating the terms of the barter (contra) agreement, execute/maintain agreements to monitoring that all marketing deliverables are met...for over 500 Media Partners for their 6 digital newsletters.
Ongoing Consulting for Fulfillment, Database Development/Maintenance, Strategy Development.
Breakbulk Media & Events
Full service marketing and audience development services for this international business-to-business exhibitions and conferences in the heavy-lift shipping industry. Increased attendance over 25% for their flagship event.
International Attendee Marketing for Large-Scale International Exhibitions and Conferences in Europe, Middle East, Turkey, Africa, Russia, South America, China and The Americas (both established events and launched new events). This required extensive list development, regional partnerships, translation services and understanding best practices and customs of the event country.
Audience Development/Database Build/Maintenance - built and maintained master customer database used for event marketing and subscription products.